There are two main types of cookies: First-party cookies which are set by PrepLadder directly when you use our Site, and third-party cookies which are set by other websites, such as that of certain third-party services providers whose platform may be integrated with our Platform to facilitate Services to you.

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Cookies alone cannot be used to disclose your individual identity to us, though in some cases we may tie PrepLadder’s or third-party cookies to personal information you have provided to us or that we have otherwise obtained about you in accordance with our Privacy Policy.

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Cookies are used to improve your experience of the Platform. For example, we may use cookies to – (a) remember your username and password for future visits so that log-in is easier and faster; (b) track your response to Platform content for analysis; (c) measure how many people use the Platform, and how they use it, so that we may keep it running quickly and efficiently; and (d) help us and others deliver communications and content to you that are relevant and responsive to your interests and location.

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Other technologies that may be used include web beacons, which are tiny graphics that are used to understand browsing activity; social widgets - these are buttons or icons provided by third-party social media providers that allow you to interact with social media services when you view a webpage or mobile app screen. These social widgets may collect browsing data, which may be received by the third party that provided the widget and are controlled by third parties; UTM codes are strings that can appear in a URL (the “Uniform Resource Locator,” which is typically the http or https address entered to go to a web page) when you move from one web page or website to another, where the string can represent information about browsing, such as which advertisement, page, or publisher sent the user to the receiving website; and site optimization and usage tracking.

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We may contract with third party service providers to help manage and optimize our internet business and communications, and these third-party service providers may also use the technologies described in this section to collect certain information..